Having always had a strong interest in financial markets, Jacob completed a bachelor’s degree in finance and economics. While studying however, Jacob discovered his true passion was marketing psychology and the science behind what makes people buy things. During his studies, Jacob went on to start his own e-commerce brand which laid the foundations for mentoring others to expand their entrepreneurial skills. With a good attitude, willingness to learn and friendly demeanour, Jacob makes an excellent addition to The Property Mentors team.